Job Description
Responsibilities We are seeking a strategic and globally minded Marketing Specialist to support Altec Worldwide (AWW) in driving international brand awareness, distributor engagement, and lead generation through coordinated marketing efforts. This role acts as the primary marketing liaison for AWW, partnering with international sales leaders and distribution partners to develop and execute multi-channel marketing strategies that align with Altec's global growth initiatives.
This position collaborates with internal marketing teams-including creative, digital, and campaign operations-as well as external vendors and country-specific partners to deliver impactful campaigns, events, and communications. The ideal candidate will possess strong organizational, cross-cultural communication, and project management skills, with the ability to operate across time zones and manage diverse marketing initiatives in global markets.
Key Responsibilities - Serve as the primary marketing point of contact for Altec Worldwide, aligning international marketing initiatives with strategic business objectives.
- Plan, coordinate, and manage international trade shows and distributor marketing events in collaboration with AWW sales and distribution partners.
- Lead the development and localization of marketing content-including social media, brochures, advertising, press releases, and newsletters-ensuring brand consistency and cultural relevance across markets.
- Manage AWW collateral and coordinate support for global product launches, photography, videography, and advertising.
- Manage the AWW marketing budget across regions, ensuring alignment with strategic goals and tracking ROI where applicable.
- Oversee AWW's digital presence in international markets, including distributor website content, social media strategy, and lead generation campaigns.
- Collaborate with internal teams (creative, digital, automation) to execute marketing campaigns and track performance metrics for continuous improvement.
- Evaluate and coordinate with third-party vendors for regional marketing services, including translation, content creation, and local media efforts.
- Support US Commercial Services-sponsored international events and manage participation in reverse trade missions benefiting AWW.
- Organize and facilitate distributor education and training sessions focused on product knowledge, process training, and sales promotions.
- Manage content creation and distribution of quarterly AWW distributor newsletters.
- Support international sales teams with localized marketing plans and tools tailored to regional market needs.
- Flexibly manage communications and initiatives across multiple time zones, occasionally requiring off-hour calls or meetings.
Qualifications - Bachelor's degree in Marketing, Communications, Business, or related field.
- 3-5 years of experience in marketing, communications, or international marketing roles; experience with global or distributor-based models is preferred.
- Demonstrated success managing multi-channel campaigns, international events, or partner marketing programs.
- Strong written and verbal communication skills with proven cross-cultural sensitivity.
- Experience in digital marketing, campaign performance tracking, and content creation.
- Proficiency in project management, including managing multiple stakeholders and meeting deadlines.
- Familiarity with Adobe Creative Suite, Salesforce Marketing Cloud, or other design/marketing platforms is a plus.
- A second language is a plus but not required.
- Ability to travel internationally (10-20%).
Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.
Please apply directly on our website Founded in 1929,
Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes - equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.
Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development - Teamwork Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
Job Tags
Holiday work, Permanent employment, Temporary work, Local area, Worldwide, Flexible hours,